After we gathered the initial ideas for the characters - a man and woman in a suit - I hand drew the sketches. During this phase, I was able to figure out some key gestures and movements for the characters.
The main gesture for the male agent is of him looking through binoculars, which represents his efficiency as a problem solver. The female agent is standing and holding a tablet, which represents her readiness to analyze the customers' pain points and what they need.
One challenge during this process was that Qualys did not have any style guidelines for illustration and character development. I had to create the characters from scratch through research and ideation, simultaneously developing an illustration style along the way. I personally did almost all of the designs, including the ideation, hand drawing, and digital sketches, and I finalized these with the creative director.
To finalize the characters I have experimented with different colors and coloring styles, to find the boundaries of each character’s expression.