Getting ideas from the outside
Before I jumped into the design I researched the task itself, design opportunities and competitors. This process gave me a chance to understand the company and its services as well as an idea of the design direction.
About the task
To create a new Upgrade public landing page using the provided brand visual systems and brand voice.
There are many online personal loan sites and most have a similar approach and format.
The current Upgrade website needs more information about the value of the brand and services: why users might need a personal loan, why they should choose Upgrade, and which features of the brand and testimonials inspire trust.
Furthermore, regarding the form of rating, most of the lending websites have similar formats, so I experimented with different ideas in this section.
I researched competitors in two different directions.
1. Companies that provide the same service (personal loans): Lending Club, Prosper, Discover, Marcus, Avant, Earnest, and Upstart.
2. Companies that have similar services and a specific brand voice on their website: Robinhood, Zero Financial, Claritymoney, Nerdwallet, Simple, etc.
Through the research, I was able to learn more about the service, Fintech designs, and the contents of most lending website designs.