After the research, I thought about project goals and sketched brief ideas, gathering relevant images to design the homepage.
I set three project goals which are 1) keep Upgrade’s brand voice, 2) create a new and effective rating form and 3) provide information about the company and services.
Create a differentiated landing page (especially the “check your rate” form)
Keep Upgrade’s visual systems and brand voice
Let users know the value of the brand and the service at a glance
I explored a series of random thoughts on the brand as well as new design ideas. I could identify the Upgrade’s visuals (color palette, typography, photography style, etc) and brand language. Also, I thought about what content is needed for the new design.
I sketched homepage structures and icons that I used for reference. In this step, I was able to experiment with different structures so I could predict which structure would be better for the customers.
Accessibility, Freedom, Breeze
I gathered relevant images that gave me visual ideas for the homepage design. I researched the images by using three keywords: accessibility, freedom, and breeze.