I kept the initial position of the website menus.
I decided to use a photograph which represents the brand and service (a woman in a landscape). I thought this image was ideal because a wide landscape gives the viewers a sense of freedom, ease, and openness. To follow the Upgrade brand photography style, I used a photo which expressed freedom, welcoming, and accessibility.
Check the rate form:
an important part of the website, so I kept it above the folder.
the top 6 reasons people use personal loans. All reason/suggestion buttons link to the first step of the application form, which induces users to check the rates.
How it works:
it introduces the 3 easy steps in the loan process.
Features of Upgrade:
this section gives information on the ease of the service.
reviews from satisfied customers.
I kept this critical part at the end of the website.
Check the rate button:
this button reminds users to check the rates, so they don’t need to scroll up again.
links to the press and prestige brands.
shows social, services, resources, etc.
Based on the structure, I experimented with 4 different designs.
A: I kept the same form format but left it above the folder. I tried to use neat icons.
B: I kept the ‘checking your rate’ form above the folder but changed the format. I re-organized the contents with icons and reduced some of the graphic elements.
C: The ‘checking your rate’ form is still in the same position as design B, but it’s foldable. When users click on the small arrow, it is folded but reappears when clicked again. I aimed for simplicity in the icons and other graphic elements.
D: The big difference with design D is the ‘Check the rate’ form. The form is foldable and fixed to the right side of the website. When the user clicks on the navy color button, the form folds into the right side; otherwise, it spreads out, so the user can fill it out at any point.