Promotional signs at Las Vegas, McCarran international airport
The big difference between 2018 and 2019 Black Hat was that Qualys paid for the promotional opportunities at Las Vegas, McCarran international airport. For such a big opportunity, I had the chance to design more than 20 different sizes of the signs based on the instructions I was provided. It was a great opportunity for both the company and me as well.
While I was working on the booth and various signage, I was also designing digital designs including event landing pages, social media campaigns and web banners.
The process- behind the scenes
As you can imagine this was a big project that I worked on for over a month. As the main designer for this project, I needed to understand what the executives wanted to promote through this event and what could be the best and representative visual which stands out among the hundreds of other participants. This shows a part of my thought process as well as the evolution of the design.
Gather the ideas
First off, I needed to understand the main topic. The executives already provided a marketing concept which was a prescription for security to promote a new service which was the Global IT Asset Inventory. Based on their ideas, I sat down to brainstorm, researched visuals and came up with a concept - using a pill.
After I came up with the visual concept I experimented with different pill designs and layouts for the deliverables. During the iterations, I gathered ideas and narrowed it down to a particular direction with the team members.