Background exploration of the project included the study of the users and competitors. Also, I analyzed the problems of the old design and the user experience. After that, I could identify the challenges that I need to overcome and solve, and the goals that I need to achieve within this project.
CIO/CISO Interchange is a non-profit, non-commercial organization that was Co-founded by the CEO of Qualys and the Cloud Security Alliance (CSA). It’s an open forum for discussion, debates, and exchanges between C-level executives: CIOs, CTOs, and CISOs.
In Feb 2020, I started to work on the CIO/CISO Interchange conference event page including registration and confirmation flow. Since the previous homepage was divided into several pages and it was inefficient for the user flow, they wanted to make the event page uncomplicated and more efficient.
The organization qualifies all attendees to ensure the best possible event while also limiting the number of total attendees.
I researched similar tech-generated and cybersecurity-related annual conferences. I looked at how they organize the items such as agenda, speakers and maps to the conference as well as which graphics they used.
Oktane is an IT technology conference that is held by Okta. Oktane introduces different visual concepts for their annual conference and the design concepts are simple and modern.
Splunk.conf is the premier education and thought leadership event for thousands of IT, security and business professionals looking to turn their data into action. I like their design for the event but I think the homepage has too much general information instead of introducing the event itself such as speakers and agenda, etc.
Knowledge now is held by ServiceNow and the event is where people come together to take work to the next level. They didn’t separate the event’s homepage and visual concept from their parent website, instead, they added an event section on the company’s website with the same visual ideology.
CIO/CISO Interchange old look
After I looked at other event homepage designs, I closely looked at the CIO/CISO’s website itself. The director and I thought the homepage was too short so we decided to merge the homepage and the event details page. The website also needed its own visual concept which would appeal to the targeted audience.
I organized challenges based on their complexity and urgency and mapped out how they should be approached and what were the possible solutions.
I organized the business and project goals to have a clear vision of the website I needed to create and what criteria would be necessary to make it successful.