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bird.co
Make cities more livable by reducing car usage, traffic, and carbon emissions.
2019
Enjoy the ride
Role
Timeline
Team
Tools
Email template design, Visual Design
Two weeks
Worked as a freelance designer; I collaborated with the marketing team.
Sketch, Adobe Illustrator, Photoshop, Invision Studio
Bird.co is an electric scooter company that aims to provide ease in travel as well as help reduce traffic congestion and air pollution.
I worked on Bird’s emails when the brand was still in its early stages. It was a challenge since they didn’t have specific visual guidelines and email templates. I had to use my best judgment and design emails based on their homepage and mobile application which also had a different look at that time.
Email campaign
Send the birds
I designed the email campaign for the earliest stages of their business. Within this campaign was included the initial welcome email, how to charge and use the machine, as well as their news and blog posts. This project is an example of my ability to truly work from the ground up, as I was given no brand guidelines from the start. Using my own judgment of the company’s services and intended consumer perception, I created the branding for these emails by examining their website in order to match their existing visual collaterals.
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