Bird.co is an electric scooter company whose aim is to reduce car usage, traffic, and carbon emissions. I designed the email campaign for the earliest stages of their business. Within this campaign was included the initial welcome email, how to charge and use the machine, as well as their news and blog posts. This project is an example of my ability to truly work from the ground up, as I was given no brand guidelines from the start. Using my own judgment of the company’s services and intended consumer perception, I created the branding for these emails by examining their website in order to match their existing visual collaterals.